Seven questions. You get an instant leak grade from A to F, your two biggest leaks named and a dollar figure on each, on this page, before you give us anything.
7
Questions
3 min
To complete
A–F
Instant grade
$0
Cost
No email required to see your result. Nothing you type is stored against your name.
Four leak categories, ranked largest first. Your top two are where a quarter of work pays for itself.
How this was calculated, and what it cannot tell you
Every figure above is deterministic: the same seven answers always produce the same grade. No AI, no guesswork, no data sent anywhere to compute it; the arithmetic ran in your browser.
Retention = your MRR × your monthly churn × 12.
Pricing = your ARR × an unrealised-uplift coefficient set by how long since your last price rise (2% inside 6 months, rising to 13.5% at “never”), plus 4 points if pricing is a single flat price or undefined.
Onboarding = your ARR × the gap between your signup-to-paid band and a 25% benchmark.
Expansion = your ARR × a gap coefficient set by how deliberate your expansion motion is (2% for a monthly structured motion, 14% for nothing in place).
The total is capped at 60% of ARR. Past that the model stops being informative.
What it cannot tell you. These coefficients are anchored to published B2B SaaS benchmark ranges, not measured inside your business. They are directional estimates, not an audit. We do not publish a percentile against other companies, because our own sample is not yet large enough to make that claim honestly. The diagnostic replaces every estimate here with a figure derived from your actual data.
Scoring rules, coefficient by coefficient: Methodology. Engine version 2.
Want the written breakdown?
Optional. We email the same grade with the full write-up on each leak, so you can forward it to a co-founder or your board. Your result above stays on screen either way.
Screenshot the card above and post the grade, or share the scorecard itself