Every diagnostic runs the Revenue Integrity System, our proprietary SaaS revenue diagnostic, across five dimensions of your business, each quantified with revenue impact, scored, and connected. This is the system that finds what you can't see from the inside.
Keep per-seat, move to usage, or hybrid — and what does that do to revenue + the next raise?
How underpriced are you vs the value you deliver, and which packaging move closes the gap?
Are gross margins SaaS-grade (75-80%+) or quietly eroding under inference / hosting costs?
Is discounting a written policy or a panic reflex — and what margin does each point given away cost?
What share of ARR is locked multi-year — and what would +10 points do to retention stability and valuation?
Where exactly is NRR leaking — downsell, churn, or flat expansion — and what is the dollar repair?
What is gross retention before expansion masks it — and which segment is quietly bleeding logos?
Do this year's cohorts retain better or worse than last year's — and exactly where does the decay start?
Is expansion a designed motion with triggers and owners — or an accident — and what NRR headroom is unworked?
What share of churned logos return — and is there a timed, priced win-back motion at all?
What does a new dollar of ARR cost by channel — and which channel is quietly underwater?
How many months to recover CAC — inside or outside the 12-18 month bar your stage is judged on?
Where does the self-serve funnel leak — signup, activation, or upgrade — in real percentages?
What converts from qualified pipeline to close, at what cycle length — and where do deals die?
How concentrated is pipeline by source — and what happens to growth if the top source halves?
How long from signup to first real value — and what does every extra day cost in conversion?
What share of signups reach the aha moment — and which step loses the most users?
What share of free users ever pay — is the free tier a funnel or a parking lot?
Which motion closes which segment most efficiently — and where is sales effort subsidising deals self-serve should close?
How much ARR does each success owner defend vs benchmark — staffed to protect NRR or just to answer tickets?
Growth plus margin: where do you sit against the bar your next raise will be priced on?
How much new ARR does each sales-and-marketing dollar produce — efficient growth or bought revenue?
How much cash burns per dollar of net-new ARR — and how fast does that close your funding window?
How much ARR per dollar raised versus peers — does your cap table read efficient or expensive?
Could one person + AI rebuild this in a weekend? The board / acquirer DD question.
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