IRIntake ReviewRevenue diagnostics · Sample report
Sample report

Your revenue, diagnosed to the dollar.

Not a list of leaks: the complete diagnosis. Every issue across the Revenue Integrity System, each priced in dollars, with the 90-day plan to recover it. Delivered in writing, as a PDF and a private Notion workspace.

Intake Review · Revenue diagnosticIllustrative composite
Executive Summary · NestFlow (illustrative)

SaaS at $112K MRR: strong product, leaking revenue at three seams

Overall health 48/100, "Mixed." The product is loved (NPS 41) but pricing, activation, and a single concentration risk are quietly costing ~$1.9M/yr in recoverable revenue.

Top findings · 3 of 25 shown

P0

Pricing leaves 18-28% on the table.

≈ $640K/yr recoverable

Single flat plan, no annual option, no usage tier. Best-fit accounts are capped at the same price as low-usage ones.

First fix: introduce an annual plan (12% discount) + a usage tier above the flat plan.

Confidence: High, from your MRR + plan data
P0

Activation cliff: 54% of signups never reach first value.

≈ $820K/yr recoverable

Time-to-first-value is 4+ steps with no guided path; most drop at the integration step.

First fix: a 3-step guided onboarding to the "aha" action + a one-click sample integration.

Confidence: Medium, inferred from signup→paid ratio
P1

34% of ARR sits in one account.

≈ $430K/yr at risk

A single customer is >1/3 of revenue. A churn there halves the runway.

First fix: a named-account expansion plan + a concentration-risk dashboard.

Confidence: High, from your largest-customer figure
  • Pricing & Monetization: score 4/10 …
  • GTM & Marketing Funnel: score 5/10 …
  • Data & Analytics: score 6/10 …
+ 22 more frameworks in this exact format

90-day roadmap · excerpt

Days 1–30

Quick wins

  • Ship annual plan
  • Guided onboarding v1
  • Concentration dashboard
Days 31–60

Structural

  • Usage tier launch
  • Activation A/B tests
  • Expansion playbook
Days 61–90

Scale

  • Pricing rollout to base
  • Lifecycle messaging
  • Renewal automation

Note: NestFlow is an illustrative composite, not a paid client. It shows the exact format, scoring, and dollar-quantification you receive. Real, consented case studies replace this as early clients complete. A PDF sample is also available.

What's inside

Ten sections, in every full diagnostic.

Every section ships in your PDF and Notion workspace. They are included from Essentials upward, from $900 one-time; Starter is a shorter first read.

  • 01
    Personalised CoverAddressed to you, built around your actual MRR, team size, and stage, not a generic template.
  • 02
    Cost-of-Inaction ProjectionSee exactly how much revenue you lose every month you delay, calculated from your own metrics.
  • 03
    Stage-Aware Priority StackPriorities ordered by your fundraise status, team size, and the #1 challenge you named in the intake.
  • 04
    "Ship This Week" Card3 concrete actions, each under 4 hours: no multi-week projects, no committee needed.
  • 05
    Data-Coverage BadgeEvery finding is flagged: evidence-based (from your data) or directional (inferred from benchmarks). You always know which is which.
  • 06
    Benchmark AnnotationsEvery key finding is annotated against real SaaS benchmarks, so you know if you're ahead, median, or trailing.
  • 07
    Board-Shareable BriefingA board-ready executive briefing you can send directly: no reformatting, no editing required.
  • 08
    Sequencing NarrativeWe explain why we order fixes the way we do, so you understand the dependencies, not just the list.
  • 09
    Next-step verdictA plain verdict: can your team self-implement the roadmap as written?
  • 10
    30-Day Self-Audit ChecklistA personalised 30-day scorecard: check off fixes as they land and measure your own momentum.

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