Pricing on the wrong model
Per-seat when usage or hybrid fits. Per-seat fell 64% to 57% in a year - the 2025 reset most of your peers are already making.
An independent, written diagnosis of your pricing, retention and activation. Every leak located, priced and ranked, then reviewed and signed by the founder.
7 questions · 3 minutes · no email needed to see your grade
NRR sitting at 94%. The pricing model is the wrong fork.
Per-seat when usage or hybrid fits. Per-seat fell 64% to 57% in a year - the 2025 reset most of your peers are already making.
SaaS is underpriced 30-50% against the value it delivers; ~40% haven't touched pricing in 18 months. The gap is usually $200K-$800K a year.
Below 100% net revenue retention means you're shrinking your existing base before a single new sale - and your next round is priced on NRR.
Every tier follows the same path. Only the depth of the diagnosis changes with the price.
Choose the tier that fits your ARR, or take the free grade first and let it point you to one.
2 minutes18 questions on pricing, retention and pipeline. Anything you don't have is flagged in the report, never guessed.
About 15 minutesEvery leak located, priced and ranked, with the fixes in order, reviewed and signed by the founder.
Within 18–24 hoursFour inputs, one directional estimate from published benchmarks. It is a preview, not the diagnostic.
Directional only. The diagnostic replaces every estimate with a figure from your own numbers.
Keep per-seat, move to usage, or hybrid - and what does that do to revenue + the next raise?
How underpriced are you vs the value you deliver, and which packaging move closes the gap?
Where exactly is NRR leaking - downsell, churn, or flat expansion - and what's the dollar repair?
Could one person + AI rebuild this in a weekend? The board / acquirer DD question.
Are your gross margins SaaS-grade (75-80%+) or quietly eroding under inference / hosting costs?
These five are read first. Each tier below states exactly how far the diagnosis goes beyond them.
Pick the tier that matches your ARR. Every diagnostic is reviewed and signed by the founder and delivered in writing.
Often from pricing gaps and activation drop-off
Often from early churn signals and pricing friction
Often from expansion gaps and seat underutilization
Often from churn compounding and monetization drag
Often from NRR drag and pricing model misalignment
A structured Internal Revenue Brief — your findings named, located, and dollar-quantified. Includes a prioritised action list, pricing-fork verdict, AI-defensibility read, and 30-day priority queue. Delivered by email. No PDF downloads, no logins required.
PMP®- and RMP®-certified senior planning engineer (BEng Hons). Every diagnostic is personally run, reviewed and signed by me — no outsourced analysts, no call-booking funnel. The methodology is public: judge the teardowns before you spend a dollar.
Judge the method before you buy. Public teardowns:
If a finding doesn't hold up, a number needs sharpening or an input is missing, we rework the diagnostic at no charge until you can act on it. All sales are final; the rework is the guarantee.
Start with the free grade. When you're ready, the diagnostic puts a dollar figure and a fix on every leak.