IRIntake ReviewRevenue diagnostics · SaaS
SaaS revenue diagnostic

Find the revenue your SaaS is quietly losing.

An independent, written diagnosis of your pricing, retention and activation. Every leak located, priced and ranked, then reviewed and signed by the founder.

7 questions · 3 minutes · no email needed to see your grade

Reviewed and signed by Waleed Alvi, PMP® · RMP® No calls, written report UK company 17258465
Revenue Integrity BriefIllustrative sample

NRR sitting at 94%. The pricing model is the wrong fork.

Series-A SaaS · $5M ARR · per-seat

  • Pricing-model verdictMove to hybrid
  • NRR vs $750K–$30M median (~98–100%)−4 pts
  • Activation / time-to-value9.2 days
  • AI-defensibility moat3.4 / 5
  • Annual leak (modeled)$1.2M / yr
Founder-reviewed and signedIllustrative figures, not a client
Where revenue leaks

The leaks we find most often in SaaS companies.

Leak 1

Pricing on the wrong model

Per-seat when usage or hybrid fits. Per-seat fell 64% to 57% in a year - the 2025 reset most of your peers are already making.

Leak 2

Underpriced vs the value you deliver

SaaS is underpriced 30-50% against the value it delivers; ~40% haven't touched pricing in 18 months. The gap is usually $200K-$800K a year.

Leak 3

NRR quietly under 100%

Below 100% net revenue retention means you're shrinking your existing base before a single new sale - and your next round is priced on NRR.

How it works

Three steps. No meetings.

Every tier follows the same path. Only the depth of the diagnosis changes with the price.

Pick your diagnostic

Choose the tier that fits your ARR, or take the free grade first and let it point you to one.

2 minutes

Answer the intake

18 questions on pricing, retention and pipeline. Anything you don't have is flagged in the report, never guessed.

About 15 minutes

Get your written report

Every leak located, priced and ranked, with the fixes in order, reviewed and signed by the founder.

Within 18–24 hours
Try it on your numbers

Estimate your leak in 30 seconds.

Four inputs, one directional estimate from published benchmarks. It is a preview, not the diagnostic.

50/100
Estimated annual recoverable
$0
Get your full free grade

Directional only. The diagnostic replaces every estimate with a figure from your own numbers.

What the diagnostic reads first

Five frameworks built for the questions your board actually asks.

F1

Pricing-model fit

Keep per-seat, move to usage, or hybrid - and what does that do to revenue + the next raise?

F2

Monetization / WTP gap

How underpriced are you vs the value you deliver, and which packaging move closes the gap?

F3

NRR & expansion

Where exactly is NRR leaking - downsell, churn, or flat expansion - and what's the dollar repair?

F4

AI-defensibility moat

Could one person + AI rebuild this in a weekend? The board / acquirer DD question.

F5

Gross-margin integrity

Are your gross margins SaaS-grade (75-80%+) or quietly eroding under inference / hosting costs?

These five are read first. Each tier below states exactly how far the diagnosis goes beyond them.

Pricing

One-time price. No retainer, no calls.

Pick the tier that matches your ARR. Every diagnostic is reviewed and signed by the founder and delivered in writing.

Starter For companies likely losing $30K–$100K/year

Often from pricing gaps and activation drop-off

You leave with
  • Top 3 leak areas named and located
  • Dollar estimate on your largest single gap
  • One immediate action ranked by impact
  • Where to look first
⚡ 18–24-hour VIP delivery — founder-reviewed One-time · $450 Start Starter Card · Apple Pay · Google Pay
Essentials For companies likely losing $50K–$200K/year Under $1M ARR · full diagnosis

Often from early churn signals and pricing friction

You leave with
  • 8 revenue areas diagnosed
  • Each gap dollar-quantified and ranked
  • Pricing assessment — raise, repackage, or hold
  • Priority fix sequence for the next 30 days
⚡ 18–24-hour VIP delivery — founder-reviewed One-time · $900 Start Essentials Card · Apple Pay · Google Pay
Founder For companies likely losing $200K–$600K/year Under $5M ARR · 1-25 people

Often from expansion gaps and seat underutilization

You leave with
  • All 18 vertical frameworks scored, every gap named
  • Dollar-quantified findings benchmarked to peers
  • Pricing-fork verdict with recommendation
  • AI-defensibility read + 30-day action queue
⚡ 18–24-hour VIP delivery — founder-reviewed One-time · $4,500 Start Founder Card · Apple Pay · Google Pay
Most common Growth For companies likely losing $500K–$2M/year $5M-$25M ARR · 25-100 people

Often from churn compounding and monetization drag

You leave with
  • Full 18-framework diagnostic + competitive layer
  • Peer benchmark comparisons by ARR band
  • Board-ready executive brief, pre-formatted
  • 90-day revenue recovery roadmap
⚡ 18–24-hour VIP delivery — founder-reviewed One-time · $9,000 Start Growth Card · Apple Pay · Google Pay
Scale For companies likely losing $1.5M–$7.5M/year $25M-$50M ARR · 100-200 people

Often from NRR drag and pricing model misalignment

You leave with
  • Complete revenue architecture map, all 18-frameworks
  • NRR and retention modelling included
  • Investor-grade findings, Series C narrative ready
  • Cross-functional implementation priorities
⚡ 18–24-hour VIP delivery — founder-reviewed One-time · $18,000 Start Scale Card · Apple Pay · Google Pay
Card, Apple Pay or Google Pay. Bank transfer (Wise) on Founder, Growth and Scale.Useful, or we rework it free. All sales final.Not sure which? Take the free grade first
Sample report

What you actually receive.

  • Cited benchmarks
  • Dollar-quantified findings
  • Pricing-fork verdict
  • AI-moat assessment
Format

A structured Internal Revenue Brief — your findings named, located, and dollar-quantified. Includes a prioritised action list, pricing-fork verdict, AI-defensibility read, and 30-day priority queue. Delivered by email. No PDF downloads, no logins required.

Who runs your diagnostic

Reviewed and signed by the founder.

PMP®- and RMP®-certified senior planning engineer (BEng Hons). Every diagnostic is personally run, reviewed and signed by me — no outsourced analysts, no call-booking funnel. The methodology is public: judge the teardowns before you spend a dollar.

Judge the method before you buy. Public teardowns:

Waleed AlviFounder, Intake Review · PMP® · RMP® · BEng (Hons)

Useful, or we rework it free.

If a finding doesn't hold up, a number needs sharpening or an input is missing, we rework the diagnostic at no charge until you can act on it. All sales are final; the rework is the guarantee.

Read the terms
Questions

What founders ask before buying.

Really no calls?
Right - insight in hours, not weeks of discovery calls. You fill the intake, we deliver a written report; your time stays yours. The only exception: if a finding needs a clarifying question, we ask it by email - never a meeting.
What if my data is incomplete?
We infer from your stage, ARR, headcount, and pricing model using cited benchmarks. Every assumption is flagged. A complete, useful diagnostic still ships - and we tell you exactly which 3 numbers to capture to upgrade it.
Is the diagnostic worth it?
Even a 1% pricing or retention gain at your ARR returns the fee many times over - and the typical pricing upside runs 11-15%: $550K-$750K a year at $5M ARR, far more at scale. We sit 4x below the cheapest boutique alternative. And we don't stop at delivered: if it isn't useful, we rework it free until it is.
What format is the report?
A structured Internal Revenue Brief — your findings named, located, and dollar-quantified. Includes a prioritised action list, pricing-fork verdict, AI-defensibility read, and 30-day priority queue. Delivered by email. No PDF downloads, no logins required.
How do you handle confidentiality?
A standard mutual NDA on request, sent before intake. We work on an anonymized basis only - no name, logo, or identifying figures leave our system, and your data is never shared or resold.
Who is this for?
B2B SaaS founders, CEOs, CROs, and Heads of Growth at $750K-$50M ARR, 8-200 staff, from post-seed through Series B. If you're earlier than that, run the free scorecard first to see where you stand.

Know exactly where your revenue leaks.

Start with the free grade. When you're ready, the diagnostic puts a dollar figure and a fix on every leak.

Get your free gradePrices