The 2025 SaaS pricing reset is here. Per-seat or usage now decides your NRR, and your next raise. We diagnose which, to the dollar, in hours - all the answers, none of the meetings.
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Your AI Revenue Operating System

Revenue Gap
Analysis

For SaaS companies currently losing revenue they do not see.

Not because performance is poor
But because this is not clearly measured

This shows exactly where that loss is happening.

This does not resolve on its own.

Takes 2–3 minutes No call required

Intake Review · Live Diagnostic LIVE
Missing from your reporting since your last weekly meeting
$0.0000

Most companies at your stage lose
$100K–$2M
per year — without seeing it happen

Identify where revenue is leaking
Continue operating without full visibility

There is no third optionAct now →
Your diagnosis, not your calendar ⚡ 6-hour VIP delivery Useful, or we rework it Cited 2025-26 benchmarks

Run a one-time
revenue diagnostic

This shows exactly where revenue is leaking in your business

You do not need to commit to anything long-term

You only need to decide one thing:

Do you want to see where revenue is leaking?

For companies likely losing
$30K–$100K/year

Often from pricing gaps and activation drop-off
This shows exactly where that loss is happening

You leave with:
  • Top 3 leak areas named and located
  • Dollar estimate on your largest single gap
  • One immediate action ranked by impact
  • Where to look first

⚡ 6-hour VIP delivery — founder-reviewed
Every day without this costs more than the diagnostic
One-time · $450
Run My Revenue Diagnostic Card · Apple Pay · Google Pay
For companies likely losing
$50K–$200K/year
Under $1M ARR · full diagnosis

Often from early churn signals and pricing friction
This shows exactly where that loss is happening

You leave with:
  • 8 revenue areas diagnosed
  • Each gap dollar-quantified and ranked
  • Pricing assessment — raise, repackage, or hold
  • Priority fix sequence for the next 30 days

⚡ 6-hour VIP delivery — founder-reviewed
Your next pricing call needs these numbers
One-time · $900
Run My Revenue Diagnostic Card · Apple Pay · Google Pay
For companies likely losing
$200K–$600K/year
Under $5M ARR · 1-25 people

Often from expansion gaps and seat underutilization
This shows exactly where that loss is happening

You leave with:
  • All 18 vertical frameworks scored, every gap named
  • Dollar-quantified findings benchmarked to peers
  • Pricing-fork verdict with recommendation
  • AI-defensibility read + 30-day action queue

⚡ 6-hour VIP delivery — founder-reviewed
The answer your board keeps asking for
One-time · $4,500
Run My Revenue Diagnostic Card · Apple Pay · Google Pay
MOST COMMON
For companies likely losing
$500K–$2M/year
$5M-$25M ARR · 25-100 people

Often from churn compounding and monetization drag
This shows exactly where that loss is happening

You leave with:
  • Full 18-framework diagnostic + competitive layer
  • Peer benchmark comparisons by ARR band
  • Board-ready executive brief, pre-formatted
  • 90-day revenue recovery roadmap

⚡ 6-hour VIP delivery — founder-reviewed
The quarter doesn't wait for you to have this
One-time · $9,000
Run My Revenue Diagnostic Card · Apple Pay · Google Pay
For companies likely losing
$1.5M–$7.5M/year
$25M-$50M ARR · 100-200 people

Often from NRR drag and pricing model misalignment
This shows exactly where that loss is happening

You leave with:
  • Complete revenue architecture map, all 18-frameworks
  • NRR and retention modelling included
  • Investor-grade findings, Series C narrative ready
  • Cross-functional implementation priorities

⚡ 6-hour VIP delivery — founder-reviewed
Your Series C team will build this map anyway
One-time · $18,000
Run My Revenue Diagnostic Card · Apple Pay · Google Pay

Most companies act on their top finding within 30 days of receiving this

This identifies revenue already being lost

Try it on your numbers

Estimate your leak in 30 seconds.

Four inputs, one estimate. Not a substitute for the full diagnostic - a directional preview from SaaS benchmarks.

50/100
Estimated annual recoverable
$0
Run My Revenue Diagnostic →
5 questions · no call, ever · directional preview only

Most founders know something is wrong. They just don't know what.

These are the five revenue leaks we find most often - and quantify, to the dollar - in the diagnostic.

Pricing on the wrong model

Per-seat when usage or hybrid fits. Per-seat fell 64% to 57% in a year - the 2025 reset most of your peers are already making.

Underpriced vs the value you deliver

SaaS is underpriced 30-50% against the value it delivers; ~40% haven't touched pricing in 18 months. The gap is usually $200K-$800K a year.

NRR quietly under 100%

Below 100% net revenue retention means you're shrinking your existing base before a single new sale - and your next round is priced on NRR.

AI-rebuildable in a weekend

The #1 due-diligence question in late-2025 SaaS M&A: could one person plus AI rebuild your core product? A weak moat caps your multiple.

Gross margin eroding under AI cost

AI-native gross margins are sliding 8-15 points on inference and hosting COGS - quietly turning a SaaS-grade business into a services-grade one.

How it works

Three steps to your diagnosis.

Across every tier, the path is identical. Only the depth of coverage scales with the price.

1

Fill the form

5 questions for the free scorecard, 18 for the full Founder diagnostic. 5-15 minutes. No call required, ever.

2

We diagnose

Based on observed SaaS revenue patterns, anchored to your firmographics (stage, ARR, headcount, pricing model). Cited 2025-26 SaaS benchmarks. Real dollars, not directional ranges.

3

Internal Revenue Brief in inbox

Your findings delivered as a structured Internal Revenue Brief — dollar-quantified gaps, prioritised actions, named decisions. 6-hour VIP delivery. Fully async, no meetings required.

The Revenue Integrity System for SaaS

Five frameworks built for the questions your board actually asks.

Not a generic GTM lifecycle. The 3 most painful frameworks below are the exact questions your next term sheet is priced on. Your $450 Starter pinpoints these 5; the full diagnostic goes deeper across every revenue dimension.

F1
Pricing-model fit
Keep per-seat, move to usage, or hybrid - and what does that do to revenue + the next raise?
Per-seat fell 64% to 57% in 12mo · usage 43% · ~65% bolted a usage meter onto seats
F2
Monetization / WTP gap
How underpriced are you vs the value you deliver, and which packaging move closes the gap?
SaaS underpriced 30-50% vs value · 40% untouched 18mo · monetization 4x more efficient than acquisition
F3
NRR & expansion
Where exactly is NRR leaking - downsell, churn, or flat expansion - and what's the dollar repair?
Private SaaS NRR ~101% · $750K-$30M ARR median 98-100% · investors now value NRR above growth
F4
AI-defensibility moat
Could one person + AI rebuild this in a weekend? The board / acquirer DD question.
Now the #1 DD question in late-2025 SaaS M&A
F5
Gross-margin integrity
Are your gross margins SaaS-grade (75-80%+) or quietly eroding under inference / hosting costs?
AI-native SaaS gross margins sliding 8-15pp on inference COGS

The complete diagnostic

The five above are the sharpest. They sit inside a comprehensive revenue diagnostic, refined across nine verticals. = the five your $450 Starter targets first.

Pricing & Monetization
Pricing-model fit
Monetization / WTP gap
Gross-margin integrity
Discounting discipline
Multi-year contract mix
Retention & Expansion
NRR & expansion
GRR / logo churn
Cohort gross retention
Expansion playbook
Win-back rate
Acquisition & Funnel
Acquisition CAC efficiency
CAC payback
PLG funnel conversion
Sales-led conversion
Lead-source mix
Activation & Conversion
Time-to-value
Activation rate
Free-to-paid rate
Self-serve vs assisted
Customer-success ratio
Capital Efficiency & Moat
Rule of 40
Magic Number
Burn multiple
Capital efficiency
AI-defensibility moat
What the diagnostic delivers

What becomes clear after this

Six things your leadership team will have that they do not have today.

01
Full Visibility

Every revenue gap — named, located, and sized. Not directional ranges. Not "you should think about pricing." Exact gaps, exact locations.

02
Financial Map

Each gap expressed as a dollar figure. What is leaking, from where, at what rate. The kind of number that ends internal debates.

03
Prioritisation

Which gap to close first, in what order, and why. Your next 30-day move is already decided before you finish reading.

04
Action Clarity

Exactly what to do for each finding. Not a prompt to think harder. A specific action, for a specific gap, with a specific expected outcome.

05
Decision Confidence

Your next pricing, retention, or expansion decision is made with the complete picture — not instinct, not a consultant's hunch.

06
Internal Alignment

Your leadership team sees the same map, in one document. No more competing interpretations of why revenue is behaving the way it is.

A look inside

What a SaaS founder gets.

Cited benchmarks, dollar-quantified findings, pricing-fork verdict, AI-moat assessment. No fluff.

Example output available after starting

Sample · Series-A SaaS · $5M ARR · per-seat

NRR sitting at 94%. Pricing model is the wrong fork. AI-moat assessment: borderline.

Pricing-model verdictMove to hybrid
NRR vs $750K-$30M median (~98-100%)-4 pts
Activation / time-to-value9.2 days
AI-defensibility moatScore 3.4 / 5
Annual leak (verified)$1.2M / yr
Leak by framework
$1.2M
/yr - if unaddressed at current ARR run rate
PricingWTPNRRGRRActiv.AI moatGTM
vs the traditional route

The same answer, at 4-66x under the rate card.

Every comparable below is a real public price for the same category of deliverable. We sit below the floor of every one.

The traditional alternative What it costs (2025-26) Intake Review
Generic GTM / CRO audit (boutique) $5,000 - $15,000 $900 Essentials
Boutique SaaS revenue diagnostic $20,000 - $25,000 $4,500 Founder
Fractional CRO retainer $9,000 - $25,000 / month $9,000 Growth
McKinsey / BCG / Bain engagement $1.2M+ (8 weeks) $18,000 Scale
Run My Revenue Diagnostic See pricing →
Honest screening

Is this a fit for you?

We say no to roughly 1 in 4 inbound requests. Here is why.

This is NOT for you if you...

  • Are pre-revenue or pre-product. We need shipped product and real users.
  • Want slide decks. We deliver a structured written brief by email. No PowerPoint theater.
  • Need synchronous calls, weekly standups, or a Slack channel. Delivery is 100% async.
  • Sell B2C or marketplace. The frameworks are calibrated for B2B SaaS specifically.
  • Are pre-PMF with no clear ICP. The diagnostic optimises existing motion - it does not find PMF for you.
  • Want commitment beyond the diagnostic. No retainer pressure, no upsell tactics.

This IS for you if you...

  • Run a B2B SaaS at $750K-$50M ARR with shipped product and real customers.
  • Suspect there is a specific revenue or pricing gap but cannot pinpoint it yourself.
  • Want findings dollar-quantified, not directional ("you should think about pricing").
  • Want structured output that drops into your existing decision process.
  • Value in-days async delivery over multi-week consultant engagements.
  • Want a senior systems thinker on your specific company, not a junior template.
Our promise

We don't stop at "delivered." We stop at "useful."

A report you can't act on is just a PDF. So your diagnostic isn't finished when we hit send - it's finished when it earns a place on your desk. If a finding doesn't hold up, a number needs sharpening, or you're missing an input to make it precise, we rework it for free until it's something you'd actually move on. No refund-and-run: we keep going until it's useful to you.

We name the exact numbers to capture We re-run and deepen the diagnosis We don't quit until you can act on it

Used by SaaS companies at your stage to identify hidden revenue leakage.

Questions, answered

The questions every founder asks.

Revenue currently leaving your business
$100K–$2M/yr
The typical range for SaaS companies at your stage.
Unaddressed, it compounds every month.
This is recoverable

The gaps that drive this number are identifiable, quantifiable, and fixable. The diagnostic names every one of them — with a dollar figure and a specific action attached to each.

30 days unaddressed$8K–$165K more gone
60 days unaddressed$16K–$330K more gone
90 days unaddressed$25K–$500K more gone
Option A
See exactly where revenue is leaking. Close the gaps with dollar-precise actions. Run the diagnostic.
Option B
Continue without visibility. The leak continues at the same rate. The number compounds.

This does not fix itself.

Run My Revenue Diagnostic

2–3 minutes  ·  No call required  ·  No commitment

Cited 2025-26 SaaS benchmarks

Every dollar figure and ratio in our diagnostic is anchored to a public, verifiable source. Primary references:
Software Equity Group SaaS Index 2025 · getMonetizely (OpenView) 2025 pricing benchmarks · Join Pavilion NRR benchmarks 2025 · SaaStr (per-seat reset) · ChartMogul SaaS retention 2025 · Bessemer State of the Cloud 2025