Seat pricing vs consumption gap
You charge per seat while customers consume wildly different amounts of value. Consumption-priced peers grow roughly 38% faster. Every heavy user on a flat seat is margin you are giving away.
Seat-versus-usage pricing, time-to-insight, unmetered expansion and trial conversion: located, priced and ranked in a written report, reviewed and signed by the founder.
7 questions · 3 minutes · no email needed to see your grade
NRR at 96%. Seat pricing is the wrong model.
You charge per seat while customers consume wildly different amounts of value. Consumption-priced peers grow roughly 38% faster. Every heavy user on a flat seat is margin you are giving away.
Best-in-class data activation is under 1 hour to first insight. When time-to-value drifts past 30 days, retention collapses to the 35–50% range. Trials die before the product ever proves itself.
Your heaviest accounts would pay more as usage scales. But without consumption metering and a land-and-expand motion, that growth never shows up on the invoice.
Every tier follows the same path. Only the depth of the diagnosis changes with the price.
Choose the tier that fits your ARR, or take the free grade first and let it point you to one.
2 minutes18 questions on pricing, retention and pipeline. Anything you don't have is flagged in the report, never guessed.
About 15 minutesEvery leak located, priced and ranked, with the fixes in order, reviewed and signed by the founder.
18–24 hours · Starter 48–72Four inputs, one directional estimate from published benchmarks. It is a preview, not the diagnostic.
Directional only. The diagnostic replaces every estimate with a figure from your own numbers.
Seat, usage, or hybrid — and what does the pricing model choice do to NRR and the next raise?
What are your heaviest accounts actually consuming vs what they pay — and what is the seat→hybrid migration path?
Where exactly is NRR leaking — slow activation, low adoption, or flat expansion — and what is the dollar repair?
How long does it take a new account to reach their first insight — and what does the gap cost in retained revenue?
What share of trials reach the activation event (first insight / first dashboard) before the trial window closes?
These five are read first. Each tier below states exactly how far the diagnosis goes beyond them.
Pick the tier that matches your ARR. Every diagnostic is reviewed and signed by the founder and delivered in writing.
The 3 most painful data frameworks on your real numbers — plus the SOC 2 / DPA gap-to-deal readiness map. Sharp first read before the full diagnostic. vs $15K–$50K specialist consultants charge for the SOC 2 / DPA scoping alone.
Seed to Series A. The full board-grade data diagnosis — seat→hybrid migration plan, activation funnel teardown, dollar-precise findings. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR data platform is typically bleeding.
1% gain ≈ up to $10K/yr at your scale
Seed to Series A. The full board-grade data diagnosis — seat→hybrid migration plan, activation funnel teardown, dollar-precise findings. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR data platform is typically bleeding.
1% gain ≈ $10K–$30K/yr at your scale
Series A to B. Full diagnosis plus deeper industry benchmarking — how peer data platforms compare on pricing, NRR, and activation benchmarks. About 0.5% of the ~$1.35M–$2.25M a $5M–$25M-ARR data platform is typically bleeding.
1% gain ≈ $30K–$150K/yr at your scale
Series B+. Everything in Growth, at the depth a scaling data platform needs — with an extended senior strategic debrief and priority delivery. About 0.5% of the ~$3M+ a $25M–$50M-ARR data platform is typically bleeding.
1% gain ≈ $150K–$500K/yr at your scale
A board-grade PDF: 22 pages for the Founder tier (5 for the Starter). Cover, exec summary, 18-framework scorecard, dollar-quantified findings, usage-vs-seat verdict, activation benchmark analysis, seat→hybrid migration plan, 30-day priority queue.
PMP®- and RMP®-certified senior planning engineer (BEng Hons). Every diagnostic is personally run, reviewed and signed by me — no outsourced analysts, no call-booking funnel. The methodology is public: judge the teardowns before you spend a dollar.
Judge the method before you buy. Public teardowns:
If a finding doesn't hold up, a number needs sharpening or an input is missing, we rework the diagnostic at no charge until you can act on it. All sales are final; the rework is the guarantee.
Start with the free grade. When you're ready, the diagnostic puts a dollar figure and a fix on every leak.