SaaS at $112K MRR: strong product, leaking revenue at three seams
Overall health 48/100, "Mixed." The product is loved (NPS 41) but pricing, activation, and a single concentration risk are quietly costing ~$1.9M/yr in recoverable revenue.
Top findings · 3 of 25 shown
Pricing leaves 18-28% on the table.
≈ $640K/yr recoverableSingle flat plan, no annual option, no usage tier. Best-fit accounts are capped at the same price as low-usage ones.
First fix: introduce an annual plan (12% discount) + a usage tier above the flat plan.
Confidence: High, from your MRR + plan dataActivation cliff: 54% of signups never reach first value.
≈ $820K/yr recoverableTime-to-first-value is 4+ steps with no guided path; most drop at the integration step.
First fix: a 3-step guided onboarding to the "aha" action + a one-click sample integration.
Confidence: Medium, inferred from signup→paid ratio34% of ARR sits in one account.
≈ $430K/yr at riskA single customer is >1/3 of revenue. A churn there halves the runway.
First fix: a named-account expansion plan + a concentration-risk dashboard.
Confidence: High, from your largest-customer figure- Pricing & Monetization: score 4/10 …
- GTM & Marketing Funnel: score 5/10 …
- Data & Analytics: score 6/10 …
90-day roadmap · excerpt
Quick wins
- Ship annual plan
- Guided onboarding v1
- Concentration dashboard
Structural
- Usage tier launch
- Activation A/B tests
- Expansion playbook
Scale
- Pricing rollout to base
- Lifecycle messaging
- Renewal automation