The 2025 HealthTech compliance gate is real. Enterprise deals stall in IT and procurement for quarters over HIPAA, BAA & SOC 2 gaps. We map which gap is parking which deal type — and quantify what it costs you. All the answers, none of the meetings.
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HealthTech Revenue & Compliance Diagnostic · 18 frameworks

The enterprise deals stalling on compliance. We map which gap is parking which deal — and what it costs you in pricing and retention too.

We map your HIPAA & SOC 2 posture against cited 2025-26 digital-health benchmarks and tell you which compliance gap is blocking which deal type — and what it costs you in pricing and retention too. Insight in hours, not weeks of discovery calls. Start free: a 2-minute Revenue Leak Snapshot, in your inbox the same day.

or see a real sample report →
Intake Review · HealthTech Diagnostic Sample
$1.4M
/yr modeled leak · illustrative $4M-ARR digital-health sample

Pricing below healthcare value band$480K
Enterprise pipeline blocked on HIPAA$540K
Pilot-to-contract conversion gap$380K

Revenue health score54 / 100
Your diagnosis, not your calendar 18 frameworks HIPAA-deal map ⚡ 6-hour VIP delivery Useful, or we rework it Cited 2025-26 benchmarks
The pain in one number
Compliance parks the deal

In digital health, an unanswered HIPAA, BAA, or SOC 2 question stalls the deal in IT and procurement — often for two or more quarters — before a single dollar of revenue lands. The compliance gap is not a product problem. It is a pipeline tax, and it compounds every quarter you leave it open.

Consistent with digital-health deal-cycle patterns reported by Rock Health Digital Health Funding Report 2025 · KLAS Research Digital Health 2025

Included in every $450 Starter

Enterprise readiness map: which gap is parking which deal.

Most HealthTech companies do not know which compliance gap is blocking which specific enterprise deal — or whether it requires HITRUST r2 ($150K+, 18 months) or the far faster e1 path ($20K–$70K, 90 days). This map is what we produce: gap → deal blocked → dollar cost of the delay. Included in your $450 Starter, not sold separately.

Readiness map — HIPAA & SOC 2 · HealthTech

Which compliance gap is blocking which enterprise deal

Each row below shows a common gap, the enterprise deal it stalls, and why it matters to your pipeline. This is a readiness map only — it tells you where you stand and which deal is at risk. It is not a certification and it is not a compliance audit. Achieving actual compliance requires your chosen specialist. We map the gaps; they clear them.

🔐
Gap
No signed BAA or draft BAA gaps
Enterprise deal it blocks
Health system & large payer contracts — IT security review stalls at step 1 without a valid BAA
Why it matters
Deal parks in procurement for 1–3 quarters; HIPAA requires a BAA before any PHI is shared. Fix cost: legal review, typically $2K–$8K.
🏥
Gap
Missing or informal risk assessment
Enterprise deal it blocks
Hospital networks and integrated delivery systems — their security questionnaire requires a documented HIPAA risk analysis
Why it matters
Security questionnaire fails at Q3; deal referred back to vendor for 60–120 days. A written risk assessment removes this gate entirely.
☁️
Gap
SOC 2 Type II absent or in-progress
Enterprise deal it blocks
Mid-market payers, pharma, and self-insured employers — SOC 2 Type II is required before legal will approve a vendor contract
Why it matters
Without it, deals wait 6–12 months for your audit to complete or fall to a compliant competitor. SOC 2 Type II typically $15K–$40K + 6–9 months.
🛡️
Gap
HITRUST path chosen wrong — or not chosen
Enterprise deal it blocks
Large health systems requiring HITRUST: wrong path (r2 when e1 suffices) costs 12–15 months and $80K–$150K more than necessary
Why it matters
HITRUST e1: ~$20K–$70K, 1–3 months — unblocks most enterprise reviews. HITRUST r2: ~$150K+, 6–18 months — required by fewer deals. Wrong path = compounded delay.
📋
Gap
Sub-contractor / vendor BAA chain incomplete
Enterprise deal it blocks
Any enterprise buyer that conducts a third-party risk assessment — missing downstream BAAs with your own cloud/data vendors surfaces in their audit
Why it matters
Your buyer's legal team flags unresolved vendor BAAs and requires remediation before contract execution. Fix: systematic BAA registry, typically 2–4 weeks of legal ops.
🔍
Gap
No breach notification procedure or incident response plan
Enterprise deal it blocks
Self-insured employer groups and large clinics — their procurement requires a written incident response and 60-day breach notification SLA
Why it matters
HIPAA mandates 60-day notification. Missing written IRP is a hard stop on enterprise security reviews. Policy document typically $3K–$10K via a specialist.
This is a readiness map, not a certification. We identify which gap is parking which deal and what it realistically costs to clear — based on your answers to the intake form and cited 2025-26 compliance benchmarks. Certification and remediation are the work of your specialist compliance partner; this map tells you which gap to prioritize and the dollar cost of leaving it open.

What we do: map your current posture to your live pipeline and tell you, in dollars, what each gap is costing you in delayed revenue — so you can make a rational decision about remediation priority and timing. Included in your $450 Starter — specialist compliance consultants charge $15K–$50K for this scoping alone.
Pricing

Priced by the value it unlocks.

One-time. No retainer, no meetings. Start free with the Revenue Leak Snapshot. The $450 Starter is flat at any size; the full diagnostic is leak-anchored and follows the higher of your ARR or headcount — each tier lands at roughly 0.5% of what a HealthTech company your size is typically bleeding.

Starter
Any size · fast first read
$450one-time · flat, any size · delivered in 48-72 hours
The 3 most painful HealthTech frameworks on your real numbers — plus the HIPAA / BAA compliance readiness map. Sharp first read before the full diagnostic. vs $15K–$50K specialist consultants charge for the HIPAA / HITRUST scoping alone.
What you get
  • 3 deepest frameworks — all 18 scored
  • Your total revenue-leak figure
  • Compliance readiness map (HIPAA & SOC 2)
  • HITRUST e1-vs-r2 path guidance
  • Board-grade PDF in 48-72 hours
Get the Starter read Card · Apple Pay · Google Pay — via Wise
Essentials
Under $1M ARR · full diagnosis
1% gain ≈ up to $10K/yr at your scale
$900one-time · ⚡ 6-hour VIP delivery
Seed to Series A. The full board-grade diagnosis — compliance readiness map, pricing verdict, activation plan, dollar-precise at your stage. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR HealthTech company is typically bleeding.
Everything in Starter, made complete
  • All 18 frameworks, fully scored
  • Every leak quantified in dollars
  • Full compliance readiness map
  • Your top 5 fixes, prioritized
  • 90-day roadmap + risk heatmap
  • Board-grade PDF, ⚡ in 6 hours (VIP)
Start the diagnostic Card · Apple Pay · Google Pay — via Wise
Founder
Under $5M ARR · 1-25 people
1% gain ≈ $10K–$30K/yr at your scale
$4,500one-time · ⚡ 6-hour VIP delivery
Seed to Series A. The full board-grade diagnosis — compliance readiness map, pricing verdict, activation plan, dollar-precise at your stage. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR HealthTech company is typically bleeding.
Everything in Starter, made complete
  • All 18 frameworks, fully scored
  • Every leak quantified in dollars
  • Full compliance readiness map
  • Your top 5 fixes, prioritized
  • 90-day roadmap + risk heatmap
  • Board-grade PDF, ⚡ in 6 hours (VIP)
Start the diagnostic Card · Apple Pay · Google Pay — via Wise
MOST POPULAR
Growth
$5M-$25M ARR · 25-100 people
1% gain ≈ $30K–$150K/yr at your scale
$9,000one-time · ⚡ 6-hour VIP delivery
Series A to B. The full diagnosis at the depth a scaling digital-health team with a growing enterprise pipeline needs. About 0.5% of the ~$1.35M–$2.25M a $5M–$25M-ARR HealthTech company is typically bleeding.
Everything in Founder, plus
  • Extended framework depth per finding
  • Competitive landscape context
  • Revenue recovered, modeled per fix
  • Full fix backlog, ranked by impact
  • 30-day written Q&A window
  • Board-grade PDF, ⚡ in 6 hours (VIP)
Start Growth Card · Apple Pay · Google Pay — via Wise
Scale
$25M-$50M ARR · 100-200 people
1% gain ≈ $150K–$500K/yr at your scale
$18,000one-time · ⚡ 6-hour VIP delivery
Series B+. Everything in Growth, at the depth a mature digital-health org with a complex enterprise pipeline needs. About 0.5% of the ~$3M+ a $25M–$50M-ARR HealthTech company is typically bleeding.
Everything in Growth, plus
  • Implementation guidance for your top 3 fixes
  • Scenario-based revenue modelling
  • Senior written strategic debrief
  • Priority delivery
  • Board-grade PDF, ⚡ in 6 hours (VIP)
Start Scale Card · Apple Pay · Google Pay — via Wise

Priced to the value on the table. Your tier follows the higher of your ARR or headcount, confirmed at intake — so a larger company never buys a smaller tier. Each full-diagnostic tier is leak-anchored at roughly 0.5% of the revenue a HealthTech company your size is typically bleeding: Growth $9,000 ≈ 0.5% of the $1.35M–$2.25M you are likely leaking. The bigger the company, the deeper the pass and the more we recover. $60M+ ARR or 200+ people → direct enterprise scope.

The Revenue Integrity System for HealthTech

Five frameworks built for the questions your enterprise pipeline actually asks.

Not a generic GTM lifecycle. The 3 most painful frameworks below are the exact questions your next health-system deal is gated on. Your $450 Starter pinpoints these 5; the full $4,500 Diagnostic runs all 18.

F1
Pricing & value-band fit
How far below the healthcare value band are you priced — and which tier or module structure closes the gap?
Digital-health buyers carry regulatory weight + clinical risk · typical pricing gap 30-50% vs value delivered
F2
Retention & NRR
Where is NRR leaking — involuntary churn, failed renewal, or flat expansion — and what is the dollar repair?
Digital-health NRR varies by segment · involuntary churn often 20-40% recoverable with basic dunning
F3
Pilot-to-contract activation
What share of pilots convert to contracts, how long does it take, and what is the revenue lost in the gap?
Healthy activation ~40%+ pilot-to-paid · time-to-first clinical value is the single biggest lever
F4
HIPAA compliance readiness
Which specific compliance gap is blocking which enterprise deal — and what does it take to clear it?
HITRUST e1 ~$20-70K / 1-3mo · HITRUST r2 ~$150K+ / 6-18mo · wrong path = quarters of delay
F5
GTM & sales-cycle efficiency
Is your sales cycle running above the digital-health median — and how much of the excess traces to compliance friction?
Compliance fix shortens the cycle + lowers effective CAC — the two leaks compound each other

The complete 18-framework system

The five above are the sharpest for HealthTech. They sit inside an 18-framework revenue system — 14 core revenue frameworks plus 4 healthtech signature frameworks. = the five your $450 Starter targets first.

Pricing & Monetization
Pricing & Monetization
Pricing Psychology & WTP
Positioning & Pricing Power
Reimbursement & Payer-Contract Exposure · healthtech
Retention & Expansion
Gross Retention & Churn
Net Revenue Retention & Expansion
Product-Market & Expansion Surface
Unit Economics & Capital
Unit Economics & CAC Payback
Financial Health & Burn
Capital Efficiency & Runway
Compliance & Onboarding
HIPAA / BAA & Security-Risk Readiness · healthtech
Pilot-to-Contract Conversion · healthtech
Clinical / EHR Integration & Onboarding Drop-off · healthtech
Activation & Onboarding
GTM & Growth
GTM & Funnel Efficiency
Growth Levers
Competitive & Market Position
Revenue Operations
Try it on your numbers

Estimate your leak in 30 seconds.

Four inputs, one estimate. Not a substitute for the full diagnostic — a directional preview from digital-health benchmarks.

50/100
Estimated annual recoverable
$0
Run My Revenue Diagnostic →
5 questions · no call, ever · directional preview only

Most HealthTech founders know something is blocking growth. They just don't know which compliance gap, or how much it costs.

These are the five revenue leaks we find most often — and map in detail, with dollar estimates where the data supports it — in the diagnostic.

Enterprise deals stalling on HIPAA & BAA

Health systems and large payers run a security review before signing. An unanswered BAA or HIPAA gap parks the deal in IT and procurement for quarters — often indefinitely.

Priced below the healthcare value band

Digital-health pricing often sits like horizontal SaaS, while healthcare buyers carry budget, regulatory weight, and clinical risk that justify materially higher pricing — typically 30-50% above current rates.

Pilots that never become rollouts

Pilot-to-contract conversion below 40% is the norm, yet most HealthTech companies accept it. Every stalled pilot is ARR that entered the funnel and never reached value — revenue lost, not deferred.

Per-provider & per-seat expansion friction

Healthcare orgs have complex hierarchies. Without a clear expansion playbook aligned to clinical and admin buying centers, NRR stays flat while the theoretical expansion opportunity compounds.

HITRUST path chosen wrong — or not at all

The e1-vs-r2 decision is made wrong or not at all, burning $150K+ and 18 months on a certification no current deal requires — while the $70K e1 path would have unblocked the pipeline in 90 days.

How it works

Three steps to your diagnosis.

From free scorecard to the full $4,500 diagnostic, the path is identical. Only the depth scales with the price.

1

Fill the form

5 questions for the free scorecard, 18 for the full Founder diagnostic. 5-15 minutes. No call required, ever.

2

We diagnose

18 frameworks anchored to your firmographics (stage, ARR, and segment) and reframed for digital health. Cited 2025-26 benchmarks. Dollar-quantified findings where your data allows; compliance gaps mapped directionally to deal categories.

3

PDF in inbox

Board-grade PDF: concise for the Starter, comprehensive for the Founder diagnostic. 6-hour VIP delivery. Async, async, async.

A look inside

What a HealthTech founder gets.

A real preview of a Founder diagnostic — cited benchmarks, dollar-quantified findings, compliance readiness map, HITRUST path guidance. No fluff.

Download the full sample report (PDF) ↓

Sample · Series-A HealthTech · $4M ARR · clinical workflow

Two enterprise deals stalled on HIPAA. Pricing 35% below healthcare value. Pilot conversion at 28%.

Compliance verdictPursue HITRUST e1 now
Enterprise pipeline blocked~$540K
Pricing gap vs healthcare band~35% below
Pilot-to-contract rate28% (benchmark: 40%+)
Annual leak (verified)$1.4M / yr
Leak by framework
$1.4M
/yr — if unaddressed at current ARR run rate
PricingHIPAANRRPilotsGTMExpandCAC
vs the traditional route

The same answer, at 4-66x under the rate card.

Every comparable below is a real public price for the same category of deliverable. We sit below the floor of every one.

Your price vs the rate card
$900
vs $15K–$50K for compliance scoping alone
$450 Starter · $4,500 Founder · $9,000 Growth · $18,000 Scale
The traditional alternative What it costs (2025-26) Intake Review
Generic GTM / CRO audit (boutique) $5,000 - $15,000 $450 Starter
Boutique HealthTech revenue diagnostic $20,000 - $25,000 $4,500 Founder
HIPAA / HITRUST readiness consultant $15,000 - $70,000+ (r2: $150K+) Included in $450 Starter
McKinsey / BCG / Bain engagement $65,000 - $95,000+ $18,000 Scale
Run My Revenue Diagnostic See the four tiers →
Honest screening

Is this a fit for you?

We say no to roughly 1 in 4 inbound requests. Here is why.

This is NOT for you if you...

  • Are pre-revenue or pre-product. We need shipped product and real clinical or payer users.
  • Want slide decks. We deliver a structured PDF — no PowerPoint theater.
  • Need synchronous calls, weekly standups, or a Slack channel. Delivery is 100% async.
  • Sell pure B2C wellness. The frameworks are calibrated for B2B digital health — health systems, payers, clinics.
  • Are pre-PMF with no clear clinical ICP. The diagnostic optimises existing motion — it does not find PMF for you.
  • Want commitment beyond the diagnostic. No retainer pressure, no upsell tactics.

This IS for you if you...

  • Run a B2B digital-health company at $750K-$30M ARR with shipped product and real healthcare customers.
  • Suspect a compliance gap, pricing gap, or pipeline blocker you cannot pinpoint yourself.
  • Want findings dollar-quantified, not directional ("you should improve your HIPAA posture").
  • Want structured output that drops into your existing decision process and board pack.
  • Value in-days async delivery over multi-week consultant engagements.
  • Want a senior systems thinker on your specific company, not a junior template.
Our promise

We don't stop at "delivered." We stop at "useful."

A report you can't act on is just a PDF. So your diagnostic isn't finished when we hit send — it's finished when it earns a place on your desk. If a finding doesn't hold up, a number needs sharpening, or you're missing an input to make it precise, we rework it for free until it's something you'd actually move on. No refund-and-run: we keep going until it's useful to you.

We name the exact numbers to capture We re-run and deepen the diagnosis We don't quit until you can act on it

Used by SaaS companies at your stage to identify hidden revenue leakage.

Questions, answered

The 9 things every founder asks.

See your HealthTech revenue leak score.

5 questions. 2 minutes. Free.
No email wall · 2 minutes · clarity, not a sales call.
Cited 2025-26 HealthTech benchmarks

Every dollar figure and ratio in our revenue diagnostic is anchored to a public, verifiable source. Primary references:
Rock Health Digital Health Funding Report 2025 · KLAS Research Digital Health 2025 · Bessemer State of the Cloud 2025 · Chilmark Research Digital Health Adoption 2025
Compliance cost ranges (BAA, SOC 2, HITRUST e1/r2, IRP) are drawn from specialist consultant rate cards and cited on the readiness map as $15K–$50K ranges — not engine-computed figures.