Agent, broker, landlord, investor, property manager — PropTech sells to all five. We score each persona on deal size, cycle length, CAC and expansion potential, then quantify your revenue leak against cited 2025-26 benchmarks. Insight in hours, not weeks of discovery calls. Start free: a 2-minute PropTech Revenue Leak Snapshot, in your inbox the same day.
Median gross churn in PropTech B2B hovers around 15-20% annually — nearly double healthy SaaS benchmarks. Low tech adoption is the leading indicator: accounts that don't hit a clear first-value milestone in 30 days renew at a fraction of the rate of those that do.
Source: PropTech Capital Market Report 2025 · NAREIM PropTech benchmarks · ChartMogul B2B retention 2025
PropTech enterprise sales stall at the security review, the DPA, or the privacy questionnaire — not the product demo. This readiness map, included in your $450 Starter, identifies which specific gap is blocking which deal type, so you know exactly where to spend the next 90 days.
| Framework / gap | Which enterprise deal it blocks | Why it matters at your stage | Included in your Starter |
|---|---|---|---|
|
SOC 2 Type II readiness
No trust report in place, or Type I only — no evidence of continuous controls
|
Blocks: Mid-market CRE buyers, REITs, institutional asset managers, any PropTech procurement checklist above ~$50K ACV | Enterprise security reviews require SOC 2 Type II before a vendor agreement is signed. Without it, deals stall at the security questionnaire or require costly manual evidence packages per deal — both burn sales cycle time and compress win rates. | We map which current deals are stalled on this gap, estimate the ACV at risk, and identify the top 3 control gaps to close first — so you know where to invest before spending $15K–$50K on a full audit engagement. |
|
CCPA / GDPR data-handling posture
No DPA template, unresolved third-party data flows, or no documented retention / deletion policy
|
Blocks: Any deal requiring a Data Processing Agreement — EU or UK buyers, US enterprise with privacy programs, multifamily operators handling tenant PII, CRE platforms touching EU property data | PropTech handles landlord, tenant, investor, and transaction data. Buyers in regulated jurisdictions — or with their own privacy programs — will not sign until a DPA is in place and sub-processor disclosures are complete. Missing this costs you deals today, not at IPO. | We identify the specific deal types blocked by your current privacy posture, flag which data flows need a sub-processor agreement, and map the gap against what CCPA / UK GDPR actually requires at your ARR stage — so you prioritise the right fix, not a full legal overhaul. |
One-time. No retainer, no meetings. Start free with the Revenue Leak Snapshot. The $450 Starter is flat at any size; the full diagnostic is leak-anchored and follows the higher of your ARR or headcount — each tier lands at roughly 0.5% of what a PropTech company your size is typically bleeding.
Priced to the value on the table. Your tier follows the higher of your ARR or headcount, confirmed at intake — so a larger company never buys a smaller tier. Each full-diagnostic tier is leak-anchored at roughly 0.5% of the revenue a PropTech company your size is typically bleeding: Growth $9,000 ≈ 0.5% of the $1.35M–$2.25M you are likely leaking. The bigger the portfolio, the deeper the pass and the more we recover. $60M+ ARR or 200+ people → direct enterprise scope.
Not a generic GTM lifecycle. The 3 most painful frameworks below are the exact questions your next term sheet is priced on. Your $450 Starter runs these 5 against your numbers and cited PropTech benchmarks; the full $4,500 Diagnostic runs all 18.
The five above are the sharpest for PropTech. They sit inside an 18-framework revenue system — 14 core revenue frameworks plus 4 PropTech signature frameworks. = the five your $450 Starter targets first.
Four inputs, one estimate. Not a substitute for the full diagnostic — a directional preview from PropTech benchmarks.
These are the five revenue leaks we find most often — and quantify, to the dollar — in the diagnostic.
Selling to agents, brokers, landlords, investors and PMs at once means no message fits anyone cleanly — and the funnel underperforms at every stage. Focused PropTech winners concentrate 60%+ of new revenue on one primary persona before expanding.
CRE and multifamily buying committees, pilots and procurement stretch deals for months. Every extra week of cycle is CAC you've already paid sitting idle before it pays back. Cycle compression of even one stage recovers significant pipeline velocity.
A real-estate buyer who signs but never adopts churns quietly at renewal — and drags expansion revenue down with them. Accounts that don't hit a 30-day adoption milestone renew at a fraction of the rate of those that do.
Flat per-seat pricing across investor/PM segments leaves expansion revenue on the table. The value an asset manager captures scales with doors under management — but most PropTech pricing doesn't. This gap compounds with portfolio size.
Property managers and investors expand their portfolios — but the contract rarely expands with them. Every door added, every GMV milestone crossed is an expansion trigger that most PropTech companies are not capturing in their pricing motion.
From free scorecard to the full $4,500 diagnostic, the path is identical. Only the depth scales with the price.
5 questions for the free scorecard, 18 for the full Founder diagnostic. 5-15 minutes. Tell us your ARR, personas, cycle length, and adoption data. No call required, ever.
18 frameworks anchored to your firmographics (stage, ARR, persona mix, cycle). Cited 2025-26 PropTech benchmarks. ICP-Clarity Map anchored to your stage and benchmark peer data. Dollar-quantified findings.
5 pages (Audit, $900) or 22 pages (Founder, $4,500). Includes your ICP-Clarity Map, cycle diagnosis, and 90-day recovery roadmap. 6-hour VIP delivery. Async, async, async.
A real preview of a 22-page Founder diagnostic — ICP-Clarity Map, sales-cycle diagnosis, pricing model verdict vs benchmark, adoption-churn diagnosis, dollar-quantified findings. No fluff.
Download the full sample report (PDF) ↓
Every comparable below is a real public price for the same category of deliverable. We sit below the floor of every one.
| The traditional alternative | What it costs (2025-26) | Intake Review |
|---|---|---|
| Generic GTM / CRO audit — not PropTech-specific | $5,000 - $15,000 | $450 Starter |
| SOC 2 / CCPA compliance readiness consultant | $15,000 - $50,000+ | Included in $450 Starter |
| Boutique PropTech revenue diagnostic | $20,000 - $25,000 | $4,500 Founder |
| Fractional CRO / CMO retainer | $5,000 - $22,000 / month | $9,000 Growth |
| Top-tier consulting GTM diagnostic | $65,000 - $95,000 | $18,000 Scale |
We say no to roughly 1 in 4 inbound requests. Here is why.
A report you can't act on is just a PDF. So your diagnostic isn't finished when we hit send — it's finished when it earns a place on your desk. If a finding doesn't hold up, a number needs sharpening, or you're missing an input to make it precise, we rework it for free until it's something you'd actually move on. No refund-and-run: we keep going until it's useful to you.
Used by SaaS companies at your stage to identify hidden revenue leakage.
Every dollar figure and ratio in our diagnostic is anchored to a public, verifiable source. Primary references:
PropTech Capital Market Report 2025 · NAREIM PropTech Adoption Survey 2025 · ChartMogul B2B Retention Report 2025 · CREtech State of the Market 2025 · Bessemer State of the Cloud 2025 · REACH PropTech benchmarks 2025