73% of enterprise buyers require SOC 2 before signing. Most security startups underprice their risk reduction by 30-50% — and lose deals in the buying committee, not to the competition. We find it, to the dollar, in hours. All the answers, none of the meetings.
Run My Revenue Diagnostic →
Cybersecurity GTM · trust deficit & pricing gap

You sell risk reduction. Your price doesn't. We close the gap, to the dollar.

Security buyers don't pay for features — they pay for the breach that never happens. We model your pricing, compliance posture, and GTM efficiency against cited 2025-26 benchmarks and tell you exactly where you're leaking. Insight in hours, not weeks of discovery calls. Start free: a 2-minute Revenue Leak Snapshot, in your inbox the same day.

or see a real sample report →
Intake Review · Diagnostic Sample
$1.8M
/yr modeled leak · illustrative $6M-ARR cybersecurity sample

Pricing & risk-value gap$720K
Stalled POC-to-contract$640K
Compliance blocking pipeline$440K

Revenue health score48 / 100
Your diagnosis, not your calendar 18 frameworks Compliance-deal map ⚡ 6-hour VIP delivery Useful, or we rework it Cited 2025-26 benchmarks
The pain in one number
SOC 2 ~73%

73% of enterprise buyers require SOC 2 Type II before signing — yet the majority of cybersecurity startups enter their first enterprise deal cycle without it, letting a compliance gap (not a product gap) stall the pipeline and inflate the 18-month sales cycle that buries CAC.

Source: Vanta State of Trust 2024 · Drata Enterprise Buyer Survey 2025

Included in the $900 Starter — no extra charge

Enterprise Compliance Readiness Map: SOC 2 & ISO 27001

This is a readiness map — we identify which compliance gap is blocking which enterprise deal, and quantify the pipeline impact. It is not an audit engagement and not a certification service. We do not certify you, issue attestations, or perform the scoping work of a specialist firm. What we do: surface the exact gap that is parking a real deal, and show you what it is costing you, so you know what to prioritise and in what order.

Integrity note: Specialist compliance consultants charge $15k–$50k for the scoping, gap analysis, and readiness-planning work that leads to SOC 2 or ISO 27001 certification. This readiness map is included in your $900 Starter — it is a diagnostic of which gap blocks which deal, not a certification service. Use it to decide if and when to engage a specialist, with the dollar impact already quantified.
SOC 2 Type II

Which SOC 2 gaps are parking your enterprise pipeline?

The gap we map Deal it blocks Why it matters
No SOC 2 Type II attestation
73% of enterprise buyer pre-qualify lists
Required before procurement will open a vendor form — not a negotiation item
Security section absent in vendor portal
CISO sign-off at mid-market ACV
CISO will not sponsor a vendor without a verifiable trust artefact
No shared responsibility model documented
Infrastructure / platform ACV in regulated sectors
Legal & compliance need to know where your liability ends and theirs begins
Incident response plan not evidenced
Finance-led vendor reviews ($100K+ ACV)
Finance committee standard question — absence flags operational risk in the deal
No penetration test on record (12 months)
Security-conscious buyers (EDR, SIEM, IAM verticals)
Buyers selling security themselves hold vendors to a higher standard than any other category
What this map costs specialist firms: $15k–$30k for a vCISO-led SOC 2 readiness engagement. Included in your $900 Starter.
ISO 27001

Which ISO 27001 gaps are blocking European and enterprise deals?

The gap we map Deal it blocks Why it matters
No ISO 27001 certification or roadmap
European enterprise buyers & regulated-industry procurement
ISO 27001 is the European equivalent of SOC 2 — mandatory in DACH, Nordics, UK enterprise RFPs
ISMS not documented or not enforced
Any deal routed through a formal vendor-risk assessment
An undocumented ISMS fails the first vendor questionnaire — often before the proposal is read
Data processing agreements absent or outdated
GDPR-governed deals (EU customers at any ACV)
Legal will not countersign without a current DPA — deal goes to legal hold for weeks
Supplier / subprocessor register not maintained
Enterprise deals where you handle customer data at rest
Buyers need the chain of custody — one missing subprocessor surfaces in due diligence and resets the deal clock
Risk register absent or not reviewed quarterly
Financial services and healthcare enterprise ACV
Regulated-sector buyers require active risk governance evidence, not a one-time document
What this map costs specialist firms: $20k–$50k for ISO 27001 gap analysis and readiness planning. Included in your $900 Starter.
Pricing

Priced by the value it unlocks.

One-time. No retainer, no meetings. Start free with the Revenue Leak Snapshot. The $900 Starter is flat at any size; the full diagnostic is leak-anchored and follows the higher of your ARR or headcount — each tier lands at roughly 0.5% of what a cybersecurity company your size is typically bleeding.

Starter
Any size · fast first read
$900one-time · flat, any size · delivered in 48-72 hours
The 3 most painful cybersecurity frameworks on your real numbers — including the Enterprise Compliance Readiness Map identifying which gap is blocking which deal. Sharp first read before the full diagnostic. vs $15K–$50K specialist consultants charge for the SOC 2 / FedRAMP scoping alone.
What you get
  • 3 deepest frameworks — all 18 scored
  • Your total revenue-leak figure
  • Enterprise Compliance Readiness Map (SOC 2 & ISO 27001)
  • Board-grade PDF in 48-72 hours
Get the Starter read Card · Apple Pay · Google Pay — via Wise
Essentials
Under $1M ARR · full diagnosis
1% gain ≈ up to $10K/yr at your scale
$1,800one-time · ⚡ 6-hour VIP delivery
Seed to Series A. The full board-grade diagnosis — all 18 frameworks, compliance readiness map, dollar-precise, priced to your stage. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR cybersecurity company is typically bleeding.
Everything in Starter, made complete
  • All 18 frameworks, fully scored
  • Every leak quantified in dollars
  • Full compliance readiness map + 90-day sequencing
  • GTM efficiency + cycle-length analysis
  • Executive summary + health score
  • Notion + PDF, ⚡ in 6 hours (VIP)
Start the diagnostic Card · Apple Pay · Google Pay — via Wise
Founder
Under $5M ARR · 1-40 people
1% gain ≈ $10K–$30K/yr at your scale
$4,500one-time · ⚡ 6-hour VIP delivery
Seed to Series A. The full board-grade diagnosis — all 18 frameworks, compliance readiness map, dollar-precise, priced to your stage. About 0.5% of the ~$675K–$1.35M a sub-$5M-ARR cybersecurity company is typically bleeding.
Everything in Starter, made complete
  • All 18 frameworks, fully scored
  • Every leak quantified in dollars
  • Full compliance readiness map + 90-day sequencing
  • GTM efficiency + cycle-length analysis
  • Executive summary + health score
  • Notion + PDF, ⚡ in 6 hours (VIP)
Start the diagnostic Card · Apple Pay · Google Pay — via Wise
MOST POPULAR
Growth
$5M-$25M ARR · 40-150 people
1% gain ≈ $30K–$150K/yr at your scale
$9,000one-time · ⚡ 6-hour VIP delivery
Series A to B. Full diagnosis plus deeper competitor benchmarking and a recovery model sized to a scaling security team. About 0.5% of the ~$1.35M–$2.25M a $5M–$25M-ARR cybersecurity company is typically bleeding.
Everything in Founder, plus
  • A deeper, multi-pass analysis
  • Your real competitors benchmarked
  • Revenue recovered, modeled per fix
  • Full fix backlog, ranked by impact
  • 30-day written Q&A window
  • Notion + PDF, ⚡ in 6 hours (VIP)
Start Growth Card · Apple Pay · Google Pay — via Wise
Scale
$25M-$50M ARR · 150-300 people
1% gain ≈ $150K–$500K/yr at your scale
$18,000one-time · ⚡ 6-hour VIP delivery
Series B+. Everything in Growth, at the depth a mature cybersecurity organisation needs before a raise or M&A process. About 0.5% of the ~$3M+ a $25M–$50M-ARR cybersecurity company is typically bleeding.
Everything in Growth, plus
  • 3-scenario financial scenario analysis
  • Top-3 fix implementation guide
  • Senior written strategic debrief
  • Dedicated follow-up workspace
  • Priority delivery
  • Notion + PDF, ⚡ in 6 hours (VIP)
Start Scale Card · Apple Pay · Google Pay — via Wise

Priced to the value on the table. Your tier follows the higher of your ARR or headcount, confirmed at intake — so a larger company never buys a smaller tier. Each full-diagnostic tier is leak-anchored at roughly 0.5% of the revenue a cybersecurity company your size is typically bleeding: Growth $9,000 ≈ 0.5% of the $1.35M–$2.25M you are likely leaking. The bigger the company, the deeper the pass and the more we recover. $30M+ ARR or 200+ people → direct enterprise scope.

The Revenue Integrity System for Cybersecurity

Five frameworks built for the questions your security buyers actually ask.

Not a generic GTM lifecycle. The 3 most painful frameworks below are the exact questions your next enterprise deal is decided on. Your $900 Starter pinpoints these 5; the full $4,500 Diagnostic runs all 18.

F1
Pricing & risk-value gap
How much are you underpricing vs the risk you remove — and what's the dollar impact of moving to outcome-based pricing?
Security buyers 30-50% undertaxed on risk value · most startups anchor on seats/endpoints, not breach-cost avoided
F2
Retention & renewal leakage
Where is NRR leaking — invisible-value churn or flat expansion — and what's the dollar repair at renewal?
Security NRR median ~105% at Series A · logo churn often driven by value invisibility, not product failure
F3
Compliance as sales accelerator
Which missing control (SOC 2 / ISO 27001 / FedRAMP) is blocking which slice of your pipeline — and what's the dollar per control?
73% of buyers require SOC 2 Type II · FedRAMP gates every public-sector ACV · vCISO-led compliance gap analysis runs $15K–$50K+
F4
Cycle length & CAC efficiency
How much is the 18-month enterprise cycle costing in CAC burn — and which bottleneck drives the most of it?
Enterprise security cycle median 12-18 months · each cycle month = capital deployed without revenue
F5
Buying-committee coverage
Are you selling to the champion and losing the deal to the 7 others — CISO, procurement, legal, finance, IT, end-user, exec sponsor?
Security purchase routes through 8+ stakeholders at enterprise ACV · deals lost in the gap, not on the product

The complete 18-framework system

The five above are the sharpest for cybersecurity. They sit inside an 18-framework revenue system — 14 core revenue frameworks plus 4 cybersecurity signature frameworks. = the five your $900 Starter targets first.

Pricing & Monetization
Pricing & Monetization
Pricing Psychology & WTP
Positioning & Pricing Power
Retention & Expansion
Gross Retention & Churn
Net Revenue Retention & Expansion
Activation & Onboarding
Unit Economics & Capital
Unit Economics & CAC Payback
Financial Health & Burn
Capital Efficiency & Runway
Trust & Compliance
Certification & Compliance Readiness · cybersecurity
Alert Efficacy & False-Positive Drag · cybersecurity
Compliance-Blocked Enterprise Pipeline · cybersecurity
GTM & Growth
GTM & Funnel Efficiency
POC-to-Contract Conversion · cybersecurity
Growth Levers
Competitive & Market Position
Revenue Operations
Product-Market & Expansion Surface
Try it on your numbers

Estimate your leak in 30 seconds.

Four inputs, one estimate. Not a substitute for the full diagnostic — a directional preview from cybersecurity benchmarks.

50/100
Estimated annual recoverable
$0
Run My Revenue Diagnostic →
5 questions · no call, ever · directional preview only

Most security founders know the product is strong. They just don't know where the revenue is going.

These are the five revenue leaks we find most often in cybersecurity companies — and quantify, to the dollar, in the diagnostic.

Underpricing the risk you remove

Security buyers are among the least price-sensitive in software when value is framed as risk reduced — yet most startups price on seats or endpoints, not on the breach cost avoided. The gap is usually $300K–$900K a year.

Stalled POC-to-contract conversion

The technical champion loves the product. The deal stalls across the seven other decision-makers — procurement, legal, finance, the CISO — because the value story was never translated out of engineering terms.

Compliance gap blocking enterprise pipeline

73% of enterprise buyers require SOC 2 Type II. FedRAMP gates every public-sector ACV. A missing certification is a pipeline tax — not a product problem — and it's quantifiable per deal.

18-month cycle burying CAC

A long enterprise cycle multiplies every upstream inefficiency: a vague value story, an unmanaged buying committee, a missing trust asset each add months — and each month of cycle is capital spent without revenue.

Renewal leakage from invisible value

In security, churn is rarely about the product failing — it's about the buyer never internalizing the risk you removed. No breach happened, so the value feels invisible at renewal and the expansion conversation never lands.

How it works

Three steps to your diagnosis.

From free scorecard to the full $4,500 diagnostic, the path is identical. Only the depth scales with the price.

1

Fill the form

5 questions for the free scorecard, 18 for the full Founder diagnostic. 5-15 minutes. No call required, ever.

2

We diagnose

18 frameworks anchored to your firmographics (stage, ARR, compliance posture, sales motion). Cited 2025-26 cybersecurity benchmarks. Real dollars, not directional ranges.

3

PDF in inbox

5 pages (Audit, $1,800) or 22 pages (Founder, $4,500). 6-hour VIP delivery. Async, async, async.

A look inside

What a cybersecurity founder gets.

A real preview of a 22-page Founder diagnostic — cited benchmarks, dollar-quantified findings, compliance readiness map, GTM efficiency analysis. No fluff.

Download the full sample report (PDF) ↓

Sample · Seed-stage cybersecurity · $6M ARR · endpoint security

NRR at 102%. Pricing anchored on endpoints, not risk. SOC 2 missing — blocking enterprise pipeline.

Pricing verdictMove to risk-outcome model
SOC 2 Type II statusMissing — enterprise pipeline blocked
Compliance readiness map3 controls blocking pipeline
POC-to-contract rate vs median-14 pts (estimated)
Modelled annual leak~$1.8M / yr
Leak by framework
$1.8M
/yr — if unaddressed at current ARR run rate
PricingNRRSOC 2CycleCommitteeCACGTM
vs the traditional route

The same answer, at 4-50x under the rate card.

Every comparable below is a real public price for the same category of deliverable. We sit below the floor of every one.

The traditional alternative What it costs (2025-26) Intake Review
Generic GTM / CRO audit (boutique) $5,000 - $15,000 $900 Starter
Boutique security GTM diagnostic $5,000 - $15,000 $4,500 Founder
Compliance readiness gap analysis (vCISO-led) $15,000 - $50,000+ Included in Starter (readiness map)
Fractional CRO retainer $5,000 - $22,000 / month $9,000 Growth
Top-tier consulting engagement $65,000 - $95,000 (3-5 wks) $18,000 Scale
Run My Revenue Diagnostic See the four tiers →
Honest screening

Is this a fit for you?

We say no to roughly 1 in 4 inbound requests. Here is why.

This is NOT for you if you...

  • Are pre-revenue or pre-product. We need shipped product and real customers.
  • Want slide decks. We deliver a structured written PDF report — no PowerPoint theater.
  • Need synchronous calls, weekly standups, or a Slack channel. Delivery is 100% async.
  • Sell B2C security products. The frameworks are calibrated for B2B cybersecurity specifically.
  • Are pre-PMF with no clear ICP. The diagnostic optimises existing motion — it does not find PMF for you.
  • Want commitment beyond the diagnostic. No retainer pressure, no upsell tactics.

This IS for you if you...

  • Run a B2B cybersecurity company at $1M-$30M ARR with shipped product and paying customers.
  • Suspect you're underpricing the risk you remove but can't quantify it yourself.
  • Have deals stalling in the buying committee — loved by the champion, stuck everywhere else.
  • Know a compliance gap (SOC 2 / FedRAMP) is blocking logos but haven't mapped the dollar impact.
  • Value in-days async delivery over multi-week consultant engagements.
  • Want findings dollar-quantified, not directional ("you should think about pricing").
Our promise

We don't stop at "delivered." We stop at "useful."

A report you can't act on is just a PDF. So your diagnostic isn't finished when we hit send — it's finished when it earns a place on your desk. If a finding doesn't hold up, a number needs sharpening, or you're missing an input to make it precise, we rework it for free until it's something you'd actually move on. No refund-and-run: we keep going until it's useful to you.

We name the exact numbers to capture We re-run and deepen the diagnosis We don't quit until you can act on it

Used by SaaS companies at your stage to identify hidden revenue leakage.

Questions, answered

The 9 things every security founder asks.

See your cybersecurity revenue leak score.

5 questions. 2 minutes. Free.
No email wall · 2 minutes · clarity, not a sales call.
Cited 2025-26 Cybersecurity benchmarks

Every dollar figure and ratio in our diagnostic is anchored to a public, verifiable source. Primary references:
Vanta State of Trust 2024 · Drata Enterprise Buyer Survey 2025 · SaaStr Enterprise Security GTM 2025 · Bessemer State of the Cloud 2025 · CISA / FedRAMP compliance data 2025 · ChartMogul SaaS retention 2025